1850 - ‘crowds of people hurrying to the Continent’

Black’s popular guide to the Lakes reinforced Wordsworth’s wish a generation earlier ‘to reconcile a Briton to the scenery of his own country’:

‘For the lover of nature, no Tour can be named of a more pleasing character than that which these Lakes afford; yet we see crowds of people hurrying to the Continent on the return of each summer, without deigning to glance at the lovely scenery of their own land’.

Importantly, this guidebook used poetry, especially Wordsworth’s poetry, to draw travellers back home.

Black's Picturesque Guide to the English Lakes Including an Essay on the Geology of the District, by John Phillips, 6th ed.1853.